I am so excited to celebrate the 1st year anniversary of ISH with this incredible new collection. I developed Gold Bomb so that everyone can have fun with shimmer — whether it’s just a hint or full on glam. The Shadow Sticks and Shimmy Shadows are amazing, so simple to apply and right on trend. ISH is all about makeup that’s fun and easy. I can’t wait for the reaction. 

The ISH 1st Anniversary Collection delivers multiple additional key hero products. ISH Gold Bomb, which can be used to highlight or for an all-over golden glow and includes skin conditioning ingredients like Sunflower Seed Oil, Shea Butter, and Coconut Oil. The Gold Bomb can be applied to eyelids, cheeks, lips, and body for the perfect shimmer.

The easy-to-use and blendable ISH Shadow Sticks, which can be applied directly to eyelids, contain ingredients for long-lasting wear and , comfort. From a hint of color to a coat of metallic shimmer, these are available in four shades: Chocolate, Bronzie, Goldie and Rustie.  

ISH Shimmy Shadows, gorgeous, highly metallic, foil shadows that make the eyes pop, round out the Anniversary Collection, and are available in five shades: Get Low, Disco Ball, About Last Night, Party in Pink, and Champagne Campaign. These easy-to-apply shadows can go from subtle to full-on shine, and can be applied to eyelids with an eyeshadow brush or with fingertips for a fun, dramatic effect.

ISH has continued to position itself as the leading digital, direct-to-consumer beauty brand offering high quality products and unrivaled customer service to its network of celebrity and consumer fans. Please visit for purchasing inquiries and to learn more about the complete ISH Anniversary Collection.


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